Liking comes before selling.
The ability to sell is greatly determined by the ability to be liked. Liking comes in many forms- sense of comfort, connection, relatability, admiration and empathy. One thing for sure, the ability to establish rapport with others is essential in day to day communication, persuasion and influence.
When you don’t have (enough) rapport with others, the other person would feel that you are not understanding their view. They will feel lack of empathy. They resist your idea.
In article, we highlight the top strategies you can possibly utilize right now in building rapport with others- prospects, customers, peers and superiors.
Energy and Optimism
People like people who are cheerful and optimistic. Of course, optimism is an inner state of mind and at the same time, your minute body language and tonality will reflect on your optimism level. Be the persona whom others would like to talk to and befriend.
Similarity
People like people who are like each other. No matter it could be from the same hometown, supporting the same football club or just sharing common interest in golfing, similarity is one of the most effective yet simple methods in establishing instant rapport. Be aware about other people’s preference, physical appearance and common interest. Be attentive.
Active Listening
People like people who listen to them. Very similar to the case when you dial the customer careline and you insist on speaking to the customer care assistant despite over a small issue. I couldn’t emphasize the important of active listening more. Due to the daily whirlwinds we are all facing every day, most people are bombarded by information, advertisements, instructions, command and many other tasks (or distractions). Be the person who listens attentively without prejudgment. Show genuine interest on other people’s problems and frustrations. If you can exercise this well, they will appreciate your willingness to be there for them.
Physical Attractiveness
People like people who are physically attractive. I am not saying that we should perform plastic surgery to be able to look good, I am stating the importance of physical attractive in terms of grooming and portraying confidence. Dress for success, put on makeup and walk tall. You don’t have to invest in expensive designer suits, you just need to make sure that you look presentable.
Strategic Mimicry
People like people who are like each other. This requires art. The art of subtly mimicking the other person’s energy, tonality, gestures and body language. When the person speaks fast, you speak fast. When the person leans forward, you lean forward. When executed right, this is highly effective approach to create a comfortable bond between you and the other person you are talking to.
Which one of these appears most helpful to you?
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